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Our Inspiration

Everything we do is For The Kids® - for the kids who spent their childhood growing up in a hospital; for the kids who sacrificed their mobility or function to have a future; for the kids who lost their lives because the treatment was too harsh. We play to celebrate happiness, health and life. We play to honor the adversity each child has faced. We play so childhood is simply a time of exploration, growth, innocence and happiness.


Favorite activity: riding her bike

Makenna is a vibrant 7-year-old with a huge personality. She endured cancer treatments for almost half of her life. She just recently learned to ride a bike as she spent so much time trying to simply get well. Learning to ride a bike is often one of our favorite childhood memories and our first taste of independence. Makenna’s challenge is for you to cycle 100 miles throughout September and ask family and friends to donate in support of your efforts. The ability we have to get outside and move is one that shouldn't be taken for granted.

Bike 100 miles!Move Your BodyRead Makenna's story


Favorite activity: moving dirt

Throughout Gus’s treatment, he lost his appetite and struggled with mouth sores. Many kids undergoing treatment experience challenges with their appetite or nutrition. Today, Gus's go-to food is cheese curls! This September, Gus wants to challenge you to a cheese curl eating contest. Take a video, post on social, tag others and ask them to make a donation to participate.

Eat cheese curls! Eat Like A Kid Read Gus's story


Favorite activity: playing freeze tag

Cheyenne is a girl with a huge smile and a positive attitude. She loves to dance and play. When Cheyenne first showed symptoms, she had intense leg pain that limited her ability to be active. She spent a great deal of time resting and recovering from treatments. Cheyenne missed out on a lot of activities. She wants you to organize your friends for a game of freeze tag this September and ask them to donate to honor kids just like her.

Play freeze tag! Fun & Games Read Cheyenne's story


Favorite activity: slaying fish

William was a sweet boy with a calm demeanor and a contagious giggle. William was already a talented fisherman at just 12 years old with a bright future ahead of him as a competitive angler. While William's future was cut short, there is no doubt that he's left us all with the gift to find joy in the simple things. To celebrate all that William was and all the joy he found in fishing, we invite you to take part in William's Virtual Fishing Derby. Post your biggest, longest, heaviest or most unique catch and share your fundraising page with #FishingForWilliam.

Go fishing!Play Your Way Read William's story